The Evolution of a Brand

What Happens to Your Brand As You Grow

By Christine Martin, The Good Abode & Magnetic Interiors

My business has been evolving as my life is… I feel like it wants to reflect new things I’ve uncovered about myself and I don’t know quite how to do that. – Christine Martin

The desire to align her personal brand with her new life experiences, is what brought Christine to The Golden Brand, at the start of Covid-19. Six months later, she has followed her instincts to found a second business brand, Magnetic Interiors, a compliment her already established interior design business, The Good Abode. I am honored to share the evolution of her brand, as told in her own words. I hope you will find inspiration and motivation in her journey of personal and business growth.

The Good Abode has been my baby, my creative sweat and tears for about six years now. Seems like a short amount of time given all the work. Entrepreneurship has its rewards, but it’s definitely not easy. Looking at how my brand has evolved, I realize something. The life span of it so far, with its twists and turns, it’s shedding of things and embracing of others…happens to coincide with some of my most major life changes. 

The life span of it so far, with its twists and turns, it’s shedding of things and embracing of others…happens to coincide with some of my most major life changes.  – Christine Martin

Midlife is no joke. 

Here’s the quick version. At 39, I found myself separated from my (now ex) husband of 11 years, back in California after over a decade of living overseas, and struggling a bit financially in the insane pricing of the Bay Area. 

My early 40s had me stepping out of my teaching career and moving with some trepidation into interior design full time. As I tried to get my bearings in this realm, my boyfriend and I made an impromptu move to San Miguel de Allende, Mexico from our cozy home in Oakland.

There’s a real period of enchantment over a type of life some people dream of. – Christine Martin

A change like this heightens endorphins. There’s a real period of enchantment over a type of life some people dream of. Those years in Mexico offered me an opportunity to nurture my business and watch it unfold. 

What was once an Instagram account where I simply uploaded images that inspired me, slowly turned into a website housing a portfolio of work and a myriad of services. 

All sorts of services. 

Online interior design. In person interior design. Airbnb design walking tour experiences. How to build a Mexican home workshop. Hosting events in my brick and mortar. Sure, all of that experimenting was fun and for a while it seemed to address the I-wanna-do-everything part of me. 

Thing is, I wasn’t clear on what my brand was.  – Christine Martin

Am I educating people on how great online interior design is? 

Am I here to draw expat clients specifically? 

Am I just trying too hard to appeal to everyone? 

I went through an identity crisis with The Good Abode. No wonder. At the same time, I was going through my own unraveling. 

These last couple of years I felt it…every day more intensely. A squirming in my skin. A discomfort with where I was and how I was relating to the external world. A constant humming of questions around what my purpose was on this planet. 

Existential moment? Totally. 

On paper though, my life looked great! I had a loving relationship, a beautiful house we’d just built, and what seemed like a growing business.  – Christine Martin

Some deep soul-searching, a trip to Baja, and the life overhaul brought on by the pandemic all led me to this time of peeling back layers. 

The brand followed me through it all. 

I started to do things like write posts when moved to and sharing some snippets of my personal life. I stopped following some accounts that weren’t serving me and began to ignore what number popped up on my followers count. 

I did a few IGTV’s even though it’s painful and I began to lean into what really was turning me on.

It’s not been pretty or neat or sexy. 

It’s just been me. 

Something shifted too when I began to embrace what I knew about interior design. I knew it all along. To me, it’s not about making a space look good. It’s about making you feel good. And this is so important, especially right now.

Viscerally, the experience of walking into a poorly lit, cluttered room is energetically different from stepping into one that exudes life and intention. You have a choice. You can feel tense and uninspired or you can feel productive and tranquil. 

Looking at how my brand has evolved, I realize something – Christine Martin

Interior design helps make that choice. 

The Good Abode values mindful design that honors each unique experience of home. It looks to sustainable practices and incorporates wellness into spaces through light, color, and organic elements. 

It believes that living in a good abode leads to living a good life. 

Recently, I even went a step further tapping into my affinity for energy healing, spirituality, and down-right woo-woo witchiness. 

The Evolution of a Brand

Reading corner with shawl, hat and straw bag hanging on a painted wall.

This is Magnetic Interiors. Inspired by all types of energy healing I’ve done, I recognize that the shifts experienced are enhanced if you have an environment that supports them. 

Recently, I even went a step further tapping into my affinity for energy healing, spirituality, and down-right woo-woo witchiness.  – Christine Martin

The goal of this site is to merge energy healing and interior design, aligning our internal lives with our external spaces, calling forward all we desire.

Many people have lived far too long without making that connection. I feel the world is ready for this type of alignment. I’m excited to be a part of it. 

I learned some things though in my organic process. 

Getting help on identifying your brand is really important. It could save you time and effort. It could propel your business in leaps.  – Christine Martin

Christine Martin, photo of a lady with a hat

For Christine, design means creating spaces that are deeply connected to one’s sense of calm, inspiration, and spirituality. Her design sensibility has been honed from years of living and breathing in spaces that exude color, light, and energy. Influenced by the Medinas of Tunisia, the Buddhist temples of Laos, the cityscapes of Seoul, the artisan villages of Colombia, and the spiritual arts of San Miguel de Allende, Mexico. Christine has become a curator-creator of soulful, globally-inspired spaces. Her trajectory is one of spiritual connection and aesthetic, designing each space for her clients with specific intentionality. Current times are making our homes a focus. As places, we commune, work, rest, and play in, they have an incredible impact on our well-being: physical, emotional, and mental. Christine believes that our spaces hold energy in a way that influence how we identify ourselves and how we show up in the world. Through internal work and intentional design, she designs containers that heal, support, and inspire. Christine is founder of The Good Abode and Magnetic Interiors.

Leave a Reply

Scroll to top