Tired of the "What should I wear?" photoshoot panic? We've all been there. You've got a vision for your brand, but translating that into captivating photos can feel like a daunting task. But what if the secret to authentic, confident photoshoots lies not in the latest trends, but in your own unique energy field—your aura?
In this inspiring episode of the Goldenbrand Podcast, Lisa Haukom sits down with Susanna Merrick, the founder of Aura Wear and a gifted aura reader. Together, they unravel the fascinating connection between your personal energy, color choices, and how you show up in photos.
Susanna's insights on color psychology, styling tips, and overcoming the fear of visibility will empower you to create authentic content that truly resonates with your audience. Tune in to the Goldenbrand Podcast for practical advice and inspiration to transform your personal brand photography.
Your Aura: The Energetic Fingerprint that Guides Your Style
Before we dive into the sartorial side of things, let's demystify the concept of the aura. Susanna describes it as an energetic field that surrounds every living being, reflecting their emotions, thoughts, and overall state of being. It's like an energetic fingerprint, unique to each individual.
While some people can see auras with the naked eye, Susanna has honed her intuitive abilities to perceive and interpret these subtle energy fields. She uses this gift to guide her clients towards styles and colors that harmonize with their unique essence, helping them feel more confident, empowered, and aligned with their true selves.
Why Your Aura Matters for Photoshoots (and Your Brand!)
You might be wondering, "How does my aura relate to my next photoshoot?"
The colors you wear can either amplify or dampen your natural energy. When you dress in alignment with your aura, you create a sense of harmony and flow that translates into captivating photos. As Susanna puts it, "When you're wearing colors that resonate with your aura, you radiate confidence and authenticity. It's like your inner light is shining through."
On the flip side, wearing colors that clash with your aura can create a sense of dissonance and discomfort. This can show up in your photos as stiffness, awkwardness, or a lack of genuine expression—not exactly the vibe you're going for when building a personal brand!
Decoding Your Aura's Style
So, how do you figure out what colors and styles are best for your aura?
Trust Your Gut: What colors are you naturally drawn to? What makes you feel good when you wear them?
Reflect on Your Personality & Goals: Are you bold and outgoing or more introspective and calm? What kind of message do you want to convey through your photos?
Experiment: Play with different colors and observe how they make you feel. Which ones energize you? Which ones leave you feeling drained?
Get Personalized Guidance: If you want tailored advice, consider booking an AuraColor Analysis with Susanna.She'll read your aura and provide specific color recommendations.
Color Psychology & Your Aura: A Quick Guide
While a personalized aura reading offers the most precise insights, here are a few general color associations that Susanna shared:
Red: Passion, energy, vitality. Perfect for a bold, confident look.
Orange: Creativity, joy, enthusiasm. Show off your playful and vibrant side.
Yellow: Intellect, clarity, optimism. Ideal for conveying intelligence and positivity
Green: Growth, harmony, balance. A good choice for nature-inspired or wellness shoots
Blue: Peace, tranquility, communication. Calm and soothing, perfect for feeling grounded.
Purple: Intuition, spirituality, transformation. Connects you with your higher self.
Remember, these are just starting points. The best way to find the colors that truly resonate with your aura is to experiment and trust your intuition.
Beyond the Clothes: Authenticity is Your Brand's Superpower
Susanna reminds us that true confidence and radiance come from embracing your authentic self.
"The more you just kind of accept [that people will perceive you in their own way], the easier it is to be like, cool, I can just show up." - Susanna Merrick
Don't be afraid to let your personality shine through in your photos, even if it means breaking the mold.
Overcoming the Fear of Visibility
Susanna shares her own journey of overcoming self-doubt and societal pressures, inspiring us all to step into our power and own our unique gifts. She encourages us to challenge the notion that we need to be perfect to be seen and heard.
Your Supportive Community for Stepping into the Spotlight
Ready to ditch the "perfect grid" mentality and create authentic content that truly reflects your brand? Join the Photo Club! This supportive community offers challenges, resources, and inspiration to help you overcome your fear of being seen and create scroll-stopping photos that resonate with your audience.
What You'll Gain in Photo Club
Conquer your fear of being seen and embrace your true self
Create scroll-stopping content that's both beautiful AND authentic
Master the art of getting in front of the camera with confidence
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